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Why Employer Branding Matters



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This video is an excerpt from our webinar with Jack Jostes. Watch the full presentation on-demand here: hhttps://get.teamengine.io/webinars/labor-shortage-on-demand?utm_source=youtube

One of the most common ways that candidates evaluate employers is to research them online by reading Glassdoor reviews, as well as by googling the company and the owner. This is why actively managing your employer brand is so important - because you can talk about yourself all day, but the real power is in social proof from peers, as well as in media coverage of your company and the values it represents. Said differently, it’s about having an engaging company culture.
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