What is Price Mix? | Pricing Methods | Factors Influencing Pricing Decision | Dr. Sandeep Rathod |

Price is an exchange value of goods and services. Price mix is the price or the value that is attached to the product which is fixed by the producer. Factors Affecting Price Determination. There are number of factors which affect the fixation of the price of a product. In this video you will get to know what is price, Pricing strategies and factors which effects on the pricing decisions.
Refer to the timestamp-
00:26 What is price?
01:03 Price will be depends on some key factors like
01:41 What are the pricing strategy?
01:45 Price Skimming
02:18 Penetration Price
03:06 Competitive Price
03:24 Psychological Price
03:48 Factors influencing pricing decision
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Dr. Sandeep Rathod has done M.Sc. MBA, M.Com. PGDIBO, qualified UGC NET and Ph.D. from Pune University. He is a known academician, mentor and a career coach.
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