The 16 Skills of an Employer Brand Pro (Employer Brand Minute ⏱️ #038)

Employer branding requires a whole slew of skills to do well. Perhaps too many. But if you know where you're strong and where you're weak, you can build a support system that maximizes what you bring to the table without opening you up to embarrassment.

00:00 Intro
2:00 Strategy
2:46 Position designing, EVP development
3:25 Managing the candidate journey
4:16 Content marketing
5:14 General creative
6:07 Research
6:30 Stakeholder management, politics
7:39 Reputation management
8:31 Media, channel and tool evaluation
9:38 Recruiting basics
10:30 Job postings
11:48 Metrics and analytics
12:40 Budgeting
13:52 Event and project management
14:50 Internal and external advocacy
16:00 Business acumen

Brought to you by James Ellis, Employer Brand Nerd