Synergizing Your Personal Brand And Company Brand - With Marion Di Benedetto

Watch the interview here:
*****
Whether you are an entrepreneur or employee, one of the untapped dilemmas is how well one should manage their personal brand alongside their company brand. What is the difference between personal and company brands? Which one is more important? Should we consider both?

Some of the questions Marion Di Benedetto answered were:
-How to align one's personal brand with the company brand, if at all?
-How to increase one's influence through your company brand?
-Dealing with situations of "brand collision"?
- What are the foundations of a strong brand?