Social Media Optimization ⏲ With 5 Simple Step



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Why Social Media Optimization?
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For many years, search engine optimization (SEO) was the standard for digital marketing efforts. While social media optimization and search engine optimization have similar goals—to generate web traffic and increase awareness for a company's website—search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a webpage to users of a web search engine, especially Google.

More recently, social media marketing has come to the fore, at times converging with SEO and in some instances replacing it as the most effective way to strengthen a brand, conduct lead generation, increase a company's visibility in the online space, and connect to an audience. Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and TikTok.

Social media optimization often directs the public from these social media platforms to the company's website, where more information can be provided. For example, a campaign to raise awareness about a new automobile on social media may direct the visitor to a company webpage that provides information about where local dealerships are located and how to schedule a test drive.

Strategies for Social Media Optimization
Companies using multiple social media platforms may use internet-based tools designed to improve the organization and delivery of their content. These tools allow an employee tasked with creating social media content to schedule content across multiple platforms at the same time, as well as respond to any engagements on the posts including comments or messages from the audience. Some popular social media management tools are Loomly, Agorapulse, PromoRepublic, Hootsuite, Buffer, and Sprout Social.



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