Restaurants Are Paying Ransoms To Avoid 1 Star Reviews (Marketing Concept - Protect The Brand)

One of the most important responsibilities for marketing practitioners is to protect the brand - whether that's in-house or client brands. The value of a brand lives and breathes, in today's digital age, by its online reputation. Some hackers know this - and are leveraging this knowledge to force restaurants into paying money to avoid absorbing 1 star reviews.

#marketing #managementconsulting #branding #jobs #talentbrand #business #brandstrategy #growth #hiring #recruitmentmarketing #talentacquisition #hr

------------

Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.

Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).