Repelling the Many and Compelling the Few with Bryan Adams

When you’re recruiting, do you try to attract the right candidates or repel the wrong ones? What if you could do both at the same time?

Bryan Adams is the CEO and founder of Ph.Creative. His company handles employer branding for companies including Apple, American Airlines, and GVC.

Bryan is also a podcaster, creative strategist, specialist speaker, and the author of “Give and Get Employer Branding.”

During the interview we discuss…
• the #1 mistake organizations make when pitching themselves to potential employees
• why it can be better to focus on repelling potential candidates rather than attracting them
• downsides to weeding out weaker candidates
• how to be sure a great candidate won’t fall through the cracks
• how a company can start repelling the many to attract the few
• creating a meaningful employee value proposition (EVP)
• how companies can base their EVP on a “Give & Get” exchange
• creating personas to communicate brand identity

After the interview…
• Connect on LinkedIn https://www.linkedin.com/in/bryanadams1
• Follow on Twitter https://twitter.com/Bryan_phc
• Visit Ph.Creative http://www.ph-creative.com
• Read “Give and Get Employer Branding: Repel The Many And Compel The Few With Impact, Purpose and Belonging” https://www.amazon.com/Give-Get-Employer-Branding-Belonging/dp/1544507062

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Allison Dunn
Executive Business Coach
Deliberate Directions + Executive Business Coaching + Training Center
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