Practical Talent Attraction and Employer Branding Strategies for Startups and Scaleups

Every company has two kinds of reputation.
One includes thoughts about your products, services, leaders, team members, history, and more. It's known as your company brand, and it can be a powerful, mysterious, and synergistic force — far more than just what you sell. 

The second is about how you are viewed as an employer. This is your employer brand, and it lives and breathes in the minds and hearts of your former, current, and future employees.

In today’s increasingly competitive job market, a lack of a positive employer brand could make hiring and retaining the best employees challenging — and costly.

You need talented, leadership-bound workers to drive your business forward, and the best way to find them is to cast the impression that your company is a great place to work. That is the focus of this webinar panel discussion.


Kartik Mandaville - CEO, Springworks 
Nikunj Verma - Co-founder & CEO, CutShort
Abhash Kumar [Moderator]- VP Marketing, Springworks

Through this panel discussion, you will learn: 

Why is employer branding important? Why now?
Some examples to give you a wider idea of this concept at work.
Is employer branding enough for a tech talent market where salaries have shot up?
First few things to kick off your employer branding exercise (and it’s not so hard and expensive!)
Tools of the trade for employer branding - automation & documentation
How to scale your employer brand through content and public relations
How to get buy-in from employees to rally around your Employer Branding objectives
What not to do when it comes to employer branding

This webinar is most relevant to CXOs, Founders, HR - recruitment functions and people looking to build a career in Employer Branding.
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