How to improve your resume and LinkedIn

Turning Your LinkedIn Sales Profile from Résumé to a Personal Brand Booster

As any hiring manager who’s spent time poring over giant stacks of résumés can attest, it’s a dull exercise and after a while, they all start to look the same. When vying for a competitive job, if you can’t find a way to stand out, you’ll be hard-pressed to get a callback.

Most people view their LinkedIn profile as an online résumé, which it is.

If your profile reads like a dry résumé you’d send along with a job application, prospects aren’t likely to find much value. But if you take advantage of this opportunity by orienting the contents of your profile toward problem-solving and demonstrating expertise within your niche, you can gain a critical edge.

Instead of looking at your profile from the perspective of a potential employer (“Will this make someone want to hire me?”), look at it from the perspective of a potential buyer (“Will this make someone want to do business with me?”).