How to Improve Your Employer Brand

An employer brand is an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees. It encompasses an organization’s mission, values, culture and personality. If you’re struggling with finding good employees, your employer brand may be the culprit. In this video, Tom gives your some specific ways to measure how your brand might be perceived today, then some ways to implement your employer brand. He’ll show you some really specific examples of how others have done it.