How To Establish A Workplace Feedback Loop With Employee Experience (EX) Testing

A great employer brand is built on feedback from employees and candidates alike. The benefit of tapping into the wisdom and thoughts of your organization's employees, however, is in gathering a true sense of the current state of employment at your place of work.

Through employee experience (EX) testing, organizations tap into the collective insight of their employees and can gain a competitive advantage over competitors by understanding what employees want today - thus enabling benefits and other programs to be built around today's needs and wants.

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Daggerfinn is a boutique employer branding and growth strategies consultancy. We live at the intersection of marketing and HR, providing CMOs and CHROs with the insights and tools to unlock their organization’s potential as great places to work.

Kane Carpenter is the Practice Lead, Employer Branding & Growth Strategies at Daggerfinn (https://daggerfinn.com).