How to do account based marketing in B2B business?

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How do you do B2B account based marketing?
How do you do account based marketing?
What is account based marketing strategy?
How do you use marketing to grow B2B business sales?

Account-based marketing (ABM) is becoming increasingly popular with B2B marketers. And for good reason: ABM gives brands the opportunity to personalize their content and thus optimize the customer experience on a lasting basis. What’s more, the approach brings sales and marketing together and proves to be a real shortcut when it comes to the sales cycle. But what does a successful ABM strategy entail? The answer is systematic activation of predefined personas and turning them into satisfied customers. In the following, we tell you exactly how to achieve that.

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