How to choose Best Social media platform for your Business - Social Media Marketing 2022 updates

Marketing is the most essential part for any business. Today social media is the most used tool for marketing but it doesn't mean that every social media platform is suitable for your business.

Here are some easy steps to pick the right social media platform. Asking these questions and answers will itself help you build the right social media marketing strategy.

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What are your social media goals?
Different platforms have different strengths. As a business owner, your primary goal will likely be to drive sales by attracting customers. Still there are other creative goals for social media. While some brands use social media to drive brand recognition and to develop friendly relationships with potential buyers, others use social media for customer support. So what are your social media goals?

Who is your target audience?
Identifying your audience is a key part when it comes to selecting the right social media platform. Before planning a marketing strategy, a business needs to know who their target audience is, their age, gender, interests, and more. Knowing this will enable them to market and target the right audience.
Hence, understanding the demographics and the consumer behavior of your potential audience is the essential step.

Which platforms do they use most?
Not every demographic uses every platform. Different demographics hang out on different channels and media platforms.
Where does your audience live or work? Is your audience on the younger side? Do they enjoy more serious or lighthearted content?
Figuring this out will help you narrow down the platforms you should stick to.
Facebook is popular among older users.
LinkedIn is more than just a professional networking site. It’s now also a hub for recruiting top talent, providing thought leadership, strengthening employer branding, and generating business leads.
YouTube is more than just music videos. it’s become a destination for how-to videos and product reviews for just about anything.

What kind of content do you plan to consistently produce?

Take a closer look at your target audience. You can’t create content that will resonate with everyone on social media, but it should spark engagement with your target audience. identifying the platforms your audience uses and grouping them into unique segments, you can provide relevant content that will resonate with them.
If your video content is short-form and targeted at a younger audience, you may want to consider Instagram. If it’s longer and more universal in its appeal, youtube and facebook can generate high levels of engagement
If you’re a B2C brand with an engaging product to sell, you might want to consider promoting your content on Instagram and facebook.

Measure performance and Adjust strategy regularly
Measure your statistics on each social media platform and analyze which posts performed the best. Spend some time thinking about why these posts stood out to your audience and how you can generate engagement on the same platform, along with other platforms. You have to adjust your strategy regularly with market trends.

And this one is important.
Whether you’re a business owner of a small business or the executive director of an association, when it comes to choosing the right social media platforms for your brand, don’t be afraid to experiment!

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