How Storytelling Can Improve Employer Branding (featuring Mick Griffin)

In this episode, we chat with Mick Griffin, Chief Growth Officer at Traffit, to explore how storytelling can improve employer branding. With 13 years of experience in sales and HR, Mick shares his best practices for storytelling in employee branding and his belief in making the company human again.

Mick has served previously as the Chief Revenue Officer at Brand24 and as the Director of Sales at GetResponse. Additionally, he is the founder of a SaaS sales conference, Pipeline Summit, and a mentor at He has been involved as a mentor in several programs such as Google Launchpad.

Full transcript:

Stay connected with Mick


The Business Storyteller Podcast is brought to you by Piktochart. This is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in storytelling for their business. If you’re curious to learn how the art of storytelling can make an impact on your businesses and brands, The Business Storyteller Podcast is for you!
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