How do care businesses enhance outcomes for women and girls?

The CEKH research demonstrates that there are numerous enterprises and business models that operate in the care economy, across themes such as care of people (children, elderly, disabled and sick) and household tasks through home management services and labour-saving technologies such as clean-cooking and access to water. Knowingly or unknowingly, these businesses play an important part in reducing, redistributing, recognizing and rewarding the care work that is otherwise unpaid and falls disproportionately on the shoulders of women, making them 'time-poor'. This session tells the story of one such care-business, and through the experience of one of its customers, aims to bring to the fore the impact it has in reducing the drudgery from women's lives and making them more likely to participate in other economic activities, or simply leisure! The session also engages with impact-measurement professionals to discuss how the impact of care businesses can be effectively measured and showcased to capital providers.

This session is supported by IDRC.