High-Performance Sales Cultures Are Built By Line Managers Not CEO's!

Line managers, not CEO's build Sales Culture. High-performance Sales cultures are directly influenced by the direct sales manager than the VP of Sales or The Company CEO.

Because salespeople view their impact only through the prism of their direct sales manager, when a salesperson joins a sales organization, they will report to a single manager. Hence Sales managers build the corporate sales culture at their level.

Gallup found that 70% of the top producers who left their company did so because of a breakdown in their relationship with their direct sales manager. Conversely, behind every single sales star, you find a great sales manager in the shadows.

A Columbia University study demonstrated that organizations with healthy sales culture experienced a mere 13. 9% job turnover, while job turnover in companies with poor sales culture averaged 48. 4%.

Another study conducted by the Department of Economics at the University of Warwick found that happy employees were 12% more productive than average workers, and unhappy workers were 10% less productive, costing the American businesses more than $300 billion each year.