Has Dragonflight Actually Sold Poorly? The State Of WoW In 2023



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Blizzard's latest release, Dragonflight, may not have performed as well as expected. In this video, we discuss the various factors that may have contributed to this outcome, including the 30 day free game time promotion, the lack of a big sales announcement post-launch, and lower Twitch viewer numbers. We also explore the potential reasons for Dragonflight's underperformance, such as the "perfect storm" of the 9.1 patch and negative news breaking around the same time, the loss of goodwill among players, the tone of the game, and the wait-and-see effect. We also consider how the market has changed since 2010 and the impact of the new media landscape on the spread of information and opinion. Finally, we discuss the roadmap for Dragonflight's future and how the developers can approach the endgame to ensure a better reception in the future.
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