Google enhances Lens for image based commerce and shows the way for new image search paradigms

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Google Lens was first introduced at Google I/O in 2017 and it has become a showcase for Google’s image recognition. Now when paired with MUM, Google’s new language processing, Lens is being enhanced with commerce capability to provide more than just a simple “this is that” answer to uploaded images. One more benchmark as search becomes ever more visual.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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