EBE22 - How to boost sales with personalized onsite marketing (and why it is worth the effort)?

Christina Wolff, Manager Sales & Campaigning at TUI.com

Christina Wolff (43) loves travel and the net. She started her career selling German food at Walt Disney World in Florida, followed by studying “International Tourism” and Marketing In Germany and the Netherlands. Her strong interest in e-commerce led her to the start-up Escapio. First as a product manager and later as a team lead she helped to grow the hotel booking platform for unique hotels. At TUI.com, Germany’s leading tour operator, Christina is a Manager Sales & Campaigning. In the last years she has gathered profound knowledge in the field of couponing and personalization.

How to boost sales with personalized onsite marketing (and why it is worth the effort)

Personalization is a growth lever at TUI.com. Christina will share insights about sales-driving personalization use cases and the challenges TUI.com encountered on its journey towards a data driven customer experience.