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Does Anyone Care About Your "Great Culture?" (Employer Brand Minute ⏱️ #039)



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A majority of companies will tell you about how good the culture is (many of them will have painfully low Glassdoor scores and "set it all on fire" reviews by former staff). While people want to work within a great culture, how you are trying to convince them is actually turning great talent away.

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Make the talent you want, want to work for you!

Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often. These are clear business outcomes.

Employer branding isn't something that only big companies can take advantage of. Companies with fewer than 1,000 employees see the biggest impact when they get serious about their brand. And the best part is, with a little guidance, your head of TA, your senior recruiters, your HRBPs can build a useful and effective employer brand with confidence.
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