Determining Your Organization's Readiness for AI

Published | Rutgers Business School presents Mike Moran discussing how to incorporate artificial intelligence (AI) into your organization’s decision-making.

Is your organization ready for AI? Do you know how to choose the right problems for AI? Do you know if you have the necessary data? Do you know the easiest ways to incorporate AI -- some of which don't even need a data scientist?

Moran, Chief Product Officer, SoloSegment, authored the acclaimed book on internet marketing, Do It Wrong Quickly, and co-authored the best-selling Search Engine Marketing, Inc. with Bill Hunt.

Moran led many initiatives on IBM's website for eight years, including IBM's original search marketing strategy. He also serves as a senior strategist with Converseon, a leading social media consultancy based in New York City.

Moran holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is certified as a Distinguished IT Specialist by The Open Group. He is a professor of professional practice at Rutgers Business School and a visiting lecturer at the University of Virginia. He also writes for Search Engine Guide,, and various other blogs.

Moran is a Certified Speaking Professional and frequently keynotes conferences worldwide on Internet marketing for marketers, public relations specialists, market researchers, and technologists.

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