Charli D’amelio Turned TikTok Into The New American Dream & Earned $70 Million In Two Years | Forbes

In two years, Connecticut teen Charli D’Amelio has gone from dancing in front of her unmade bed, to having equity in billion-dollar companies, cofounding a brand with Hollister, launching a perfume, executive producing a Hulu show--and now being a $100 million brand.

In 2021, 18-year-old D'Amelio was the highest-earning TikToker, making $17.5 million from her casual clothing brand Social Tourist (a joint venture with Hollister and sister Dixie), Hulu show the D’Amelio Show and deals with brands like Invisalign, Morphe and Dunkin'. While she still posts videos of dances, D’Amelio also devotes much of her content to pushing her own brands and partnerships. A huge part of this is D'Amelio Brands, her family's consumer product company, which nabbed a $100 million valuation as a pre-revenue, pre-employee and pre-product company, as it has publicity rights to the whole family and will make D'Amelio-branded products in areas like skincare and footwear. She and her family also launched $25 million venture capital shop 444 Capital to back nascent companies in everything from insurtech to consumer brands.

Reporter: Alexandra Sternlicht

Read the full story on Forbes: https://www.forbes.com/sites/alexandrasternlicht/2022/09/06/charli-and-dixie-damelio-turned-tiktok-fame-into-a-billionaire-backed-personal-brand-that-hinges-on-their-personal-lives/?sh=7a2062d97594

00:00 Charli Is The Most Popular Girl In The World
01:02 Overview Of Charli's Business
02:58 How She Reached The Top
04:11 Charli's First TikTok And Business
05:25 When Charli Knew Her Career Was A Big Deal
07:22 Charli Talks About Brand Deals
08:51 Charli's Relationship With Her Fans
10:05 How Charli Deals With Hateful Comments
13:12 Promoting Personal And Professional On The Same Feed
14:21 Charli On Being The 'New American Dream'
16:19 Has Being A Legal Adult Changed How She Does Business?
17:42 Nobody Understands The TikTok Algorithm
19:30 Growing Up In The Public Eye
22:00 Charli On Cancel Culture
25:45 New Business Ventures
28:40 Charli On Privacy
30:26 What's Next

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