IN EVERY chapter of this book, mention has been made of the money-making
secret which has made fortunes for more than five hundred exceedingly wealthy
men whom I have carefully analyzed over a long period of years.
The secret was brought to my attention by Andrew Carnegie, more than a quarter
of a century ago. The canny, lovable old Scotsman carelessly tossed it into my
mind, when I was but a boy. Then he sat back in his chair, with a merry twinkle
in his eyes, and watched carefully to see if I had brains enough to understand the
full significance of what he had said to me.
When he saw that I had grasped the idea, he asked if I would be willing to spend
twenty years or more, preparing myself to take it to the world, to men and women
who, without the secret, might go through life as failures. I said I would, and with
Mr. Carnegie’s cooperation, I have kept my promise.
This book contains the secret, after having been put to a practical test by thousands of people, in almost every walk of life. It was Mr. Carnegie’s idea that the
magic formula, which gave him a stupendous fortune, ought to be placed within
reach of people who do not have time to investigate how men make money, and
it was his hope that I might test and demonstrate the soundness of the formula
through the experience of men and women in every calling.
He believed the formula should be taught in all public schools and colleges, and
expressed the opinion that if it were properly taught it would so revolutionize the
entire educational system that the time spent in school could be reduced to less
than half.
His experience with Charles M. Schwab, and other young men of Mr. Schwab’s
type, convinced Mr. Carnegie that much of that which is taught in the schools is
of no value whatsoever in connection with the business of earning a living or accumulating riches. He had arrived at this decision, because he had taken into his
business one young man after another, many of them with but little schooling,
and by coaching them in the use of this formula, developed in them rare leadership. Moreover, his coaching made fortunes for everyone of them who followed
his instructions. In the chapter on Faith, you will read the astounding story of
the organization of the giant United States Steel Corporation, as it was conceived
and carried out by one of the young men through whom Mr. Carnegie proved that his formula will work for all who are ready for it. This single application of the
secret, by that young man-Charles M. Schwab-made him a huge fortune in both
money and OPPORTUNITY. Roughly speaking, this particular application of the
formula was worth six hundred million dollars. These facts-and they are facts
well known to almost everyone who knew Mr. Carnegie-give you a fair idea of
what the reading of this book may bring to you, provided you KNOW WHAT IT
Even before it had undergone twenty years of practical testing, the secret was
passed on to more than one hundred thousand men and women who have used it
for their personal benefit, as Mr. Carnegie planned that they should. Some have
made fortunes with it. Others have used it successfully in creating harmony in
their homes. A clergyman used it so effectively that it brought him an income of
upwards of $75,000.00 a year.
Arthur Nash, a Cincinnati tailor, used his near-bankrupt business as a “guinea
pig” on which to test the formula. The business came to life and made a fortune
for its owners. It is still thriving, although Mr. Nash has gone. The experiment
was so unique that newspapers and magazines, gave it more than a million dollars’ worth of laudatory publicity.
The secret was passed on to Stuart Austin Wier, of Dallas, Texas. He was ready for
it-so ready that he gave up his profession and studied law. Did he succeed? That
story is told too.
I gave the secret to Jennings Randolph, the day he graduated from College, and
he has used it so successfully that he is now serving his third term as a Member
of Congress, with an excellent opportunity to keep on using it until it carries him
to the White House.
While serving as Advertising Manager of the La-Salle Extension University, when
it was little more than a name, I had the privilege of seeing J. G. Chapline, President of the University, use the formula so effectively that he has since made the
LaSalle one of the great extension schools of the country.
The secret to which I refer has been mentioned no fewer than a hundred times,
throughout this book. It has not been directly named, for it seems to work more
successfully when it is merely uncovered and left in sight, where THOSE WHO
ARE READY, and SEARCHING FOR IT, may pick it up. That is why Mr. Carnegie
tossed it to me so quietly, without giving me its specific name.

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