Campaign Segmentation in Search Ads

After a previous video where I shared the main types of campaign structures, I got a few questions asking how I would segment campaigns. So I figured that might be a good idea for a video. So here are some examples of how you can segment your Search campaigns based on your account goals.

0:43 - Opening Caveat About What This Video Can/Can’t Cover
1:59 - The First Step: Determining the Most Important Segmentations
4:36 - Examples of High Level Segmentations We Regularly See
6:15 - Developing Keyword Relationships to Determine Campaign Segmentations
11:27 - Keyword Segmentation to Build Out Ad Groups List
16:32 - How I Approach Using Keyword Match Types As of January 2023
17:44 - Quick Review of My Overall Approach

#campaignsegmentation #segmentedcampaigns
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