Bruce Willis Sells Image Rights For A Deepfake

While this might save money in the film industry, it is unlikely that consumers will have to pay any less at the movies. Jayar Jackson, Cenk Uygur and Lance from The Serfs discuss on The Young Turks. Watch LIVE weekdays 6-8 pm ET. http://youtube.com/theyoungturks/live

Read more HERE: https://www.telegraph.co.uk/world-news/2022/09/28/deepfake-tech-allows-bruce-willis-return-screen-without-ever/

"Bruce Willis has become the first Hollywood star to sell his rights to allow a 'digital twin' of himself to be created for use on screen.

Using deepfake technology, the actor appeared in a phone advert without ever being on set, after his face was digitally transplanted onto another performer.

Willis allowed US firm Deepcake, which makes 'digital twins', to use his face."

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