Performance management continuous feedback


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WATCH RELATED VIDEO: What is Continuous Performance Management?

What Is Continuous Performance Feedback (and Its Benefits)?


As the HR profession evolves, it continues finding innovative ways of tackling traditional problems. Unfortunately, in areas such as Performance Management , we sometimes open our toolkit and pull out the same old solutions. For many years HR has been stuck on a hamster wheel of annual reviews supported by one-to-one check-ins and coaching sessions that rarely actually happen.

Research from Gallup uncovered that almost half of employees receive feedback only a few times a year, if that often, and less than a quarter of workers felt the feedback they receive in those sessions is actually valuable. At Collinson, we decided to take a leap and turn the traditional, ineffective appraisal model on its head.

Instead of placing the process at the start of our thinking, we put the customer first. As part of that effort, we changed how we talked about the entire process. We have people in our business from 17 to 67 years old, most of them clever and very capable.

To help us realize our vision of performance engagement, we partnered with Betterworks to deploy a digital platform that could support a new way of interacting with our people to encourage and support them. We broke away from the annual performance cycle, including killing off the annual appraisal, which felt like saying goodbye to an old friend that was never really much help. We replaced it with a continuous performance improvement structure, whereby people set and achieve objectives on an on-going basis — as one is completed another one is introduced.

Overall performance is reviewed every quarter in the same way, using a framework of structured monthly conversations on topics such as performance, well-being, coaching or personal and professional growth. My instinct proved correct. After moving to a continuous performance process, we saw a noticeable increase in employee engagement and connection to our organizational goals.

Of course, disrupting a process as entrenched as the annual performance review has become, we had to learn a lot along the way, from how to secure executive buy-in, to training managers and rolling out the program to our employees. Here are three key concepts we learned through the process that will help your organization gain the huge benefits of moving to a continuous performance management process. At worst, they are demotivating, expensive and ineffective at their primary purpose of improving performance.

Organizations need to break this painful cycle. The great news is you can replace it with a process that employees will actually demand because they find it valuable to their career development. Language is a powerful tool in that transformation. And it can also have a positive impact on your recruitment efforts, as the best candidates increasingly look to join forward-thinking organizations that are committed to employee development.

When we first announced that we were moving from annual to quarterly reviews, our managers worried this would mean an increased workload. Making the process more frequent made the process significantly lighter, faster, less stressful and more valuable for everyone involved.

Another important change we made to benefit our employees was upgrading the performance development technology we use. This is a critical step for any organization looking to improve their engagement process. With Betterworks as our technology partner, we were able to make it easy for our employees to continuously create and update goals and for managers to provide regular and ongoing performance feedback.

And that requires speaking their language. You want to tie the effort of moving to a continuous process to the very real business outcomes senior leaders are looking to achieve. At Collinson, we provided on-site group training for our managers and also trained people at each location to act as local champions. We encouraged friendly competition among employees and managers to boost initial adoption, sharing leaderboards showing which regions had the highest goal completion rates.

Once you get the buy-in and the budget to implement a new Continuous Performance Management process, it will be tempting to go all in and try to roll out everything at once. But it is more critical that your workforce and the business to start seeing value as quickly as possible. We learned from our rollout that it is better to get started quickly with just one or two elements of the program and allow time for everyone to learn and adapt to the new process and platform.

This agile approach to rolling out continuous performance management also encourages feedback from your managers which you can use to refine the process. And when people know their ideas are being acted on they are more engaged in working with and sharing their opinons about how to improve the process.

And we are getting ideas from all the way up our organization. When you get focused, direct feedback from your CEO and can act upon it, you know that you are making real progress. Leadership buy-in helps with employee engagement and ensures leaders contribute to the evolution of the process. It also enables you to learn quickly and apply for improvement, which has been key to our success so far. By transitioning to a Continuous Performance Management model, HR teams can position individual employees and the entire organization for success.

Just remember to keep your focus on creating a process that delivers inherent value for employees, provides more frequent opportunities for communication across all levels of your business, and leaves room for ongoing innovation and refinement. Remember me.

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How GE renews performance management: from stack ranking to continuous feedback

It is of course great news that innovative companies are trailblazing performance management, but the biggest milestone is probably the announcement that General Electric GE is reinventing its performance management. Given that GE is the company that made stack ranking popular in the '80s and '90s, the commotion this move has created is no big surprise. Having Thomas Edison as one of its founders, General Electric is an American multinational conglomerate that was founded in Currently, the company operates in several industries ranging from energy to finance and has , employees. The industry giant was often mocked by the popular NBC show 30 Rock for its ruthless management practices. During this time, several other companies followed suit and applied similar systems within their organizations.

The current lack of physical proximity between teams should not shut performance management conversations down.

How Continuous Feedback Improves Performance Reviews

Many companies are turning to continuous performance management, also known as continuous improvement processes, to build morale and improve productivity. Meanwhile, annual performance reviews are dying a slow death in businesses across the country. Because the process is time-consuming and often lacks relevant performance measurements. The concept of continuous improvement can feel uncomfortable to managers reared on a rank-and-yank system, or those who are simply too overloaded to provide regular coaching to their team. Transitioning to a continuous improvement model for employee performance and development is a process, not a one-and-done implementation. You may use a Six Sigma process, focus groups, scale diagrams or plain, old-fashioned brainstorming to determine this. You may also need to hire an outside consultant to organize and facilitate these discussions, or guide you in the transition. Once you identify the barriers to success in your old system, you can build a new structure that offers a better return on the significant investment of time and resources any performance analysis requires. Rather than operate in silos or on an assembly line where one task is independent of another, employees now tend to work on a fluid mix of teams and projects throughout the year. Perhaps the most important point to creating a performance improvement process is that it should be relevant to every single employee.


The Future of Feedback

performance management continuous feedback

Complete solutions to develop effective managers, highly engaged employees, and top-performing organizations. We combine software, education, and community for a complete, well-integrated solution. People science is at the heart of our platform, a proven path to high engagement and performance. A complete suite of products and fully integrated ecosystem, developed through proven scientific research and data-driven results. Performance coaching, professional development, and training that fully support and drive results every step of your journey.

The case for continuous feedback is grounded in solid data.

What is Continuous Performance Management and Why You Need It?

The goal is not just to create a certain number of extra engagements between employees and managers, but to establish a culture of feedback. To that end, SAP SuccessFactors provides resources on how to best give feedback , and is looking to expand in that area based on customer input. CPM customers are seeing many improvements to the performance management process, including better relationships between managers and employees. Another manufacturer with 5, to 10, employees said CPM gives its managers more background into what employees are doing. Another customer of similar employee count, this one in the pharmaceutical space, observed that there has been greater differentiation in workforce evaluations, due to managers having a greater flexibility in how they approach evaluations.


Viewpoint: How to Collect Continuous Feedback

Continuous performance management is an increasingly popular approach to employee appraisals in the digital age. Most readers are likely familiar with the traditional stack ranking model. As the most popular of a number of traditional appraisal models, the competitive model is based on the annual ranking and forced removal of the lowest-performing 10 percent of employees. While highly effective at cutting costs and stimulating growth, the purest version of the model has fallen out of favor with employees in recent years. In a clear reflection of the modern era in which enterprise organizations are now operating, many are shifting to a more holistic approach. Generally speaking, continuous performance management can best be defined as a shift in employee appraisal philosophy. Whereas most traditional performance management models focus almost exclusively on employee compensation and rankings, continuous performance management is founded on the principle that evaluations should occur on an ongoing basis.

A performance management cycle is a continuous improvement process for planning, Close collaboration between employee and manager, plenty of feedback.

Benefits of continuous feedback based Performance Management

One of the most fundamental and difficult parts of management and HR is how we do performance management. In other words, the process of managing performance is what we as managers do. The reason for this shift is important to understand. This paradigm shift means that if we want to set goals, measure progress, and improve performance in our teams, we have to create goals in a more agile way, give people lots of feedback, and coach people to succeed.


The purpose of performance reviews in an organization is to guide and motivate the workforce, along with promoting their growth and achieving business goals. Employees find it difficult to raise their issues and also the decisions may affect the final outcome due to a restricted view of the managers. The once in a year appraisal process creates stress and dissatisfaction in the workforce. Businesses are realizing that the dynamic nature of the work environment, constant employee growth and skill development, make it necessary to review and update employee goals including the overall performance process regularly.

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More and more organisations are ditching annual performance appraisals and formal performance reviews. The traditional performance review methods are no longer effective and probably have not been for some time. This type of thinking is out of place in the modern workplace. In the ongoing competitive search for talent, potential employees are looking at factors like culture and values , the quality of leadership and opportunities to grow. While many organisations believed they were coaching employees through the traditional method of appraisal, they were really just giving one-way feedback about work-related performance. This would lead employees to distrust the feedback they would receive and approach their reviews with apprehension. The overall aim of an organisations performance management system should be to provide on-going coaching and feedback to employees with the aim of developing and improving performance.

Continuous performance management is considered a more human-centric approach to performance improvement and management because it focuses on building a trusting relationship between employees and their managers. Managers are encouraged to give feedback and offer support naturally throughout the year, while employees are given the tools and guidance they need to take charge of their own development. With that in mind, organizations that have implemented this performance management process successfully have done so in combination with structured training and learning opportunities, as well as employee recognition systems and even rewards platforms. Having a right and continuous performance management system helps an organization to convert, monitor, provide feedback and course correct, strategize the long-term objectives and its execution.


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  1. Calldwr

    It is not so.

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