Harvard business review employer branding

With demand for data scientists far outstripping the available supply, the war for data talent is in full swing. This means companies must be extra conscious of how their specific employer brand is perceived by would-be hires if they hope to attract and retain top performers. In order to ensure organizations are able to staff up to execute on their data-driven initiatives, firms must think critically about several key areas:. A recent IBM study highlights just how dire the data talent hiring crunch is.

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Content:

• How the Best Global Employers Convince Workers to Join and Stay
• Struggling to Attract Talent? How to Successfully Build Your Employer Brand
• Caring about your employer brand will save you money
• Employer branding strategy: 5 key points
• The 28 Employer Branding Statistics Your Company Must Know
• Why Employer Branding is Critical for Attracting and Retaining Talent

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How the Best Global Employers Convince Workers to Join and Stay

Looking for interesting and relevant employer branding statistics? Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business. Most companies in both B2B and B2C have put a lot of time, money, and energy into ensuring there is an employer branding strategy.

Yet, this also can be neglected or even forgotten about as businesses focus on so many other things. Below is a collection of some interesting, important, and maybe even somewhat surprising employer branding stats. Here are some interesting — even surprising — employer brand stats that are important for your company to understand. Related: Learn how staffing company Kelly Services put a social system in place that would set the foundation for employer branding with a modern marketing strategy that would attract new business and top talent.

Get your case study. The above employer brand statistics show the power of company culture and providing the best service for buyers, prospects, and employees. A majority of job candidates, buyers, and employees are researching, engaging, and posting on social media platforms. Grab your case study. For your company to have success in employer branding and reputation, your goals and initiatives have to be genuine from the start. So before anything, employer branding must start with company executives and HR working together to build a culture that people want to work for and want to do business with.

In most companies, employer branding falls on HR, recruitment teams, and pending company size, may even have employer brand teams. This also can be in collaboration with marketing and communications teams to ensure messaging, brand, and communication among employees and buyers.

You already know from the other stats in this post, social media is a big driver for employer branding success. Get employees involved in social sharing, while being informed of company news, blog content, company culture and more. And that can…. Todd Kunsman Director of Marketing. Last modified at Apr 27, Human Resources. Important Employer Branding Statistics to Know Looking for interesting and relevant employer branding statistics?

CareerArc Bonus Stat : 7 out of 10 people surveyed changed their opinion about a brand after the company replied to a review. G2 Crowd Related: Learn how staffing company Kelly Services put a social system in place that would set the foundation for employer branding with a modern marketing strategy that would attract new business and top talent.

How Social Media Factors Into Employer Branding The above employer brand statistics show the power of company culture and providing the best service for buyers, prospects, and employees.

Here are some employer branding stats as it relates to social media Job seekers rank social media and professional networks as the most useful job search resource compared to job boards, job ads, recruiting agencies, and recruiting events. SHRM Companies believe that social media marketing will be the most in-demand HR skill by , 2nd being data analysis, followed by predictive modeling skills.

Dominate Employer Branding with Social and Employees For your company to have success in employer branding and reputation, your goals and initiatives have to be genuine from the start.

Being fake about your employer brand initiatives and culture can be seen from a mile away. Yet, this does not have to be limited to those teams. Edelman Trust Barometer You already know from the other stats in this post, social media is a big driver for employer branding success.

Check out this cool animated short we put together of the above stats and more! Hit the play button below. Want to learn how EveryoneSocial is helping companies improve employer branding, brand visibility, and much more? Request your demo to get a product walkthrough and get any of your questions answered. More posts related to Human Resources. Human Resources. More from Everyonesocial Customers.

Struggling to Attract Talent? How to Successfully Build Your Employer Brand

And this is only the candidates who may be willing to take the job offer. Nearly half of all respondents surveyed say they would still rule out a company with a poor reputation if offered a pay increase. Imagine now using this as a budget for your employer strategy, the benefits of having people wish and aspire to work for you would be tremendous. Rather than paying for a bad brand, invest in it and you will see an influx of better prepared and motivated people. A weak employer brand, on the other hand, would mean hiring average to below average performers, given most of the highly sought-after top talent on the market will not apply or accept job opportunities with your company.

Caring about your employer brand will save you money

You spend most of your waking hours at work and share moments in that time that few outside of your coworkers have context and understanding to. Our relationships with our coworkers serve many functions — they can help us grow in our career and provide us emotional support and friendship. So it only makes sense that the relationships you build at work can mirror those you find within a family context. As a leadership development trainer, this is one of the biggest organizational mistakes I see among managers and high-performing teams. Employers want productive, high-performing employees, which are often the results of individuals who work well with one another and produce results. Not everyone wants to connect with their coworkers on a deeper level, let alone create a dependency to the organization. In a professional context, an employee will want to reserve private details of their personal lives outside of work. According to research , when an organization uses the family metaphor in businesses, it creates a positive, motivating and morale-boosting culture, where colleagues are not seen as colleagues any more, but as brothers or sisters.

Employer branding strategy: 5 key points

Many companies are aiming to be more transparent and authentic about their products, services and costs. But when it comes to communicating authentically about the employee experience, companies still have a long way to go. A survey found that few global employees feel strongly that the work experience their employer promotes publicly is matched by reality. Imagine, for example, being promised a culture of innovation only to have every new idea you put forward dismissed.

The 28 Employer Branding Statistics Your Company Must Know

By: Ken Banta, Michael Watras. Get access to this material, plus much more with a free Educator Account:. Already registered? Sign in. Today, a strong employer brand is routinely seen as a critical asset to attract, engage, and retain the best people.

Why Employer Branding is Critical for Attracting and Retaining Talent

As the global economy picks up, there is growing concern among CEOs about finding and keeping the best talent to achieve their growth ambitions. So how can companies compete effectively in this new war for talent? Employer branding was predominantly outward facing and advertising driven, and fell under Resourcing and HR. Times have changed. The rise of social media has made companies a great deal more transparent. People are far more likely to trust a company based on what its employees have to say than on its recruitment advertising. This means that talent attraction relies far more heavily on employee engagement and advocacy. To understand how this shift is playing out in organizations, we recently surveyed more than senior executives about their employer branding activities.

Posted by Iris Data Driven Agency. Staff in any company would like a work environment that meets both income and career development requirements. But it's rare for a business to meet all these criteria. Employer brand reputation may not only affect customers directly but also, in the long run, employer brand reputation will work by touching on the prestige root of the company's brand.

Take Google, for example. These companies all have things in common. They focus on the importance of their employer brand and invest in the happiness and well-being of their employees. According to Harvard Business Review, employer branding is becoming strategically more important to CEOs and HR and marketing leaders with a third looking to build their global employer brand by This shift in importance means that a robust employer presence is becoming more important for business looking to secure and retain key talent. So, how do companies go about boosting their employer brand?

About Us Learning Contact Us. Your portal to enterprise engagement. Her article adds to the growing number of experts arguing for a need to connect employee and customer engagement and contains an excellent case study for what she calls Brand Engagement - what the EEA calls Enterprise Engagement. Yet, arguably only a small percentage of organizations make the connection. A more precise, robust approach is employee brand engagement, which establishes a critical link between employees and customers.

Executive buy-in. How do you get it so you can move forward with your employer brand projects? And how do you keep it going once you have it?