Shop assistant what they do


Sales assistants perform a wide range of clerical, administrative, and customer service duties in retail stores. Sales assistants generally provide administrative, clerical, and customer support services in a retail environment. Sales assistants in fulfilling their role, supply product and pricing information to address client request. They forward to sales managers results of sales tracking and projection operations. Usually, sales assistants function as store frontline agents who welcome and receive customers into a store.


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Shop assistant what they do

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Sales assistant


The key to being a good Sales Assistant is to enjoy dealing with people. Customers are at the heart of our business, so you must be ready to help them. That means talking, listening and being helpful, no matter how busy you are.

Of course, you need to understand exactly what each customer wants, and that means product knowledge is very important too. Every team member has a role to play and you need to co-operate and work together to achieve store goals. These could be anything from sales targets to mystery shopper scores.

However busy you are, you need to stay upbeat and give great, speedy customer service! For Sales Assistants who are keen to learn and progress, our Retail Academy programmes equip you with the tools and skills you need to take the step up to Supervisor and beyond.

Find out more here. You can also take a shortcut to an overview of our application process. To find out more click here. To search all our jobs please click the button below. Want to know more? Application process Ready to apply? We can take you through the next steps to complete the application process. Search our Jobs.



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Sales assistants are responsible for serving and assisting customers whilst overseeing sales of products and services for their employer. They will typically work within a retail environment and aim to keep customers satisfied whilst also keeping the interests of the company in mind, such as sales, stock control and company reputation. This in-depth guide contains a full sales assistant job description and everything else you could possibly want to know about sales assistants, including salaries, skills, qualifications, typical employers and more. Shopzy is looking for a Sales assistant. At Shopzy, we are a fun caring brand, looking to deliver the very best in ethical fashion to our millennial customers of all backgrounds and lifestyle choices.

Where do you start from? How do you travel to work? WALK. CYCLE.

What does a Retail Assistant do?

Adam Dawson - Updated July 05, Shop assistants, or retail assistants, are often the first point of contact for customers in a store. They are therefore responsible for the level of customer service the store offers. Their duties can involve dealing with everything from customer requests to handling money and payments. A shop assistant will be expected to know about the prices of the shop's products and interact with customers with the aim of selling. In many shops the assistants will be expected to reach monthly sales targets, which can lead to a pressurized work environment. They will also be expected to know about various promotions on offer and help in ordering and arranging the delivery of stock. In more specialist shops, like TV and DVD stores, assistants will also be expected to have specialist knowledge about the products on sale. There is no specific qualification needed to work as a shop assistant.


Shop Assistant Job Description: Top Duties and Qualifications

shop assistant what they do

Shop assistants are the link between the store's products and the customer. It is important that assistants promote a positive image of the shop as assistants' actions project the store's image and determine the impression that customers form of the store and whether they will visit the store again. Shop assistants usually sell merchandise in all types of retail stores. Their work depends on the type of store.

Sales assistants can be found in a variety of retail venues and locations, from small retail stores on a High street to large superstores in shopping malls.

Store Roles

A retail assistant works in the sales arena, but there is more to this position than assisting customers. Although helping clients make purchases is a major part of the retail assistant job description, this job also includes other duties. Display set-up, stocking shelves or racks, and maintaining store appearance are vital to selling merchandise. Sales assistants are an integral part of the sales process , and a business with well-trained personnel may boost customer service and profits. Regardless of the type of store, these assistants help customers by learning what they want and then helping them find and purchase it.


Shop Assistant Job Description

Shop assistants play a central role in offline shopping, so why is there no equivalent online? When we land in an online store we are left to our own devices to find products. There is no real mechanism for ideas and suggestions, just utilitarian tools like search and filter. Those will find a product usually but offer no advice, suggestions or guidance. What we have seen so far in Shopbox shows there is a real missed opportunity. To understand why we can look at why we have shop assistants in a physical store. Putting the operational stuff aside the list would run something like. All this is because shop assistants guide and suggest.

A sales assistant looks after customers when they are shopping. They are always ready to answer questions and find items for customers.

shop assistant

Presbyterian Support Otago. We need retail assistants to work at Op Shop on St Andrew, interacting with customers, staff and volunteers while working in the retail shop. It's a great role where you can do a variety of tasks.


Shop Assistants (HR18/002)

From the checkouts, to the bakery and the shop floor — our supermarket jobs are the best in town. Our customers value our colleagues as much as we do. After all, these are the people who are doing a great job of creating the fantastic shopping experiences that bring them back, again and again. Working here is about being on a winning team, and everyone has an important part to play. Our colleagues are key to the successful running of our entire stores.

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Average Shop Assistant Hourly Pay

Pet shop assistants are involved in a variety of different tasks; from looking after the animals in the shop, to advising owners on pet care and maintaining stock. Some pet shops sell a wide range of animals, other may be more specialised such as exotic animals or aquatic stores. You will need to have a genuine passion for animals and be committed to their welfare. As a pet shop assistant you will be in a position to ensure that owners receive the correct advice in order to provide their pet with the care and attention they deserve. The work will usually include a significant amount of weekend work and can also involve working evenings, especially in some of the larger pet stores. There are no particular requirements for becoming a pet shop assistant, however experience with animals and an animal related qualification will enhance your CV and put you in a strong position when applying for jobs.

Sales Assistant • Job Description, Salary & Benefits

A sales assistant looks after customers when they are shopping. There is often increased pay offered for shifts worked during Bank Holidays, Sundays and for overtime. There are no formal minimum entry requirements for a sales assistant.


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